Dec 13, 2011
‘Tis the season for…social media in pharma? Well…sort of. This year the developers at the company I work for, Roska Healthcare Advertising, decided it would not only be fun to create an interactive holiday card (the likes of JibJab), but also to serve me up as the geeky poster child shamelessly promoting the fun (I had nothing to do with this).
While I had nothing to do with the card this year, other than be the token geeky elf of the office, I was pleased to see that the creative team of misfits – as well as the development team of elves – really gave thought to this year’s fun and games and made sure our promotion still held true to the core position that really makes our company different.
Without any prodding by Santa, Mrs. Claus, Jack Frost, Frosty the Snowman, or any other Yule Tide character…the team at Roska Healthcare made sure this year’s interactive activity put our money where our mouth is and incorporated the 3 P’s of pharma marketing into our own seasonal promotion.
I invite you to interact with the card, upload some of your greatest photos, and pass along loads of cheer and well wishes. During the process, look for the 3 P’s we seek to embody in all out strategic communications: Personalization, Personification, and Projection.
It was a great 2011. I wish everyone all the best for 2012. And, if you want to have a bunch of fun at my expense, please utilize our agency’s interactive holiday card.