Google must have been listening to the marketer pleas at the FDA Social Media hearings about the need to have some level of control over Sidewiki (and let's face it, Google is no dummy...pharma marketing makes up a big chunk of their revenue).

Google recently released tools that provide site owners the ability to leave a "master entry" that appears in the top position in the Sidewiki for all pages on their website. Or you can create page-specific entries to engage your visitors. These special entries will appear with a green background at the top of the Sidewiki sidebar, above other entries.

Sanofi-aventis' Lovenox.com provides a perfect example of one company putting the new capability into practice.

Page owner - Nov 17, 2009

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