Nov 11, 2009
In a discussion I had with contacts of ours at FDA yesterday, we eventually ended up discussing the upcoming hearings on social media and layout of the venue.
Most of the attendees at the upcoming FDA hearings on social media are already aware of the cell signal limitations and lack of WIFI at the proceedings (we've all tweeted and blogged about it to death). However, if this comes as news to you, and all of your live tweet and blog plans are now in question, do not to fret....there are a few simple things you can do to ensure your voice is heard (as close to real-time as possible).
1. Utilize more than one of your seats.
That's right...if you have more than one attendee from your organization...and you are not presenting or speaking at the moment, use one of your attendees as a 'runner'. While one member is sitting and listening to the proceedings, the other can 'run' up the escalator and be tweeting and blogging.
2. Make productive use of the breaks.
Whether it is the brief mid-morning/mid-afternoon or the longer lunch break...don't sit idle and let everyone else voice their opinion while you remain silent. Find the spot where you get the signal...and tweet and blog to your heart's content (and then get back before the next presentation starts).
3. Focus on quality, not quantity.
Nobody gives a hoot about what you have to say if it doesn't mean anything, or has no context. If you are going to tweet or blog, take the time to make it relate to your audience in meaningful ways. Volume means nothing. Quality means everything. So...even if you are going it alone, and can't communicate until after 5 each day, make your message count.
When was the last time FDA sought guidance from industry and agencies? Let's take advantage of this opportunity and provide real substance that will not only help open the doors for online 'discussion', but also make a positive impact in quality of care and demonstrate to FDA that we can be responsible in the new era of communications.